Heady is a digital product consultancy that builds websites and mobile apps for top brands like Crate & Barrel, LG and Gap. As Heady’s Strategic Brand & Content Manager, I serve as a one-person brand marketing and content department handling everything from content strategy, case studies and partnership support to account-based marketing campaigns and sales enablement materials like pitch decks.
Cross-functional collaboration with a distributed team, from product managers and engineers to C-suite, is a key part of my role, as is getting stakeholder buy-in on brand marketing initiatives by justifying the why behind every marketing dollar spent with data.
I worked closely with the Senior Brand Designer to reimagine how Heady case studies were showcased on the company’s homepage, providing a high-level overview of recent client projects and highlighting KPIs.
Case studies are a key area of focus for me at Heady, including this one on an exciting mental health app project for the research department of prestigious medical school Weill Cornell. I take a modular approach to case studies, walking readers through each phase of the project from initial strategy to launch and post-launch maintenance and feature adds. At Heady, each case study is a collaborative project that may include up to a dozen interviews with various stakeholders and contributors in order to get the full picture of the project and its outcomes.
Blog content targeting buyers at the various funnel stages are another key part of my role at Heady. I pitch blog ideas based on current business needs/goals and the Heady buyer journey, using persona research to speak to different roles. The content piece shown here targets the CMO or Head of Product persona who’s struggling with a subpar mobile app rating. It walks them through the process of identifying the true source of a mediocre app rating, then guides them through strategies for elevating it and pitches Heady as the ideal tech partner to achieve a 5-star app rating.
Another key area of contribution in my role at Heady is making strategic recommendations for website updates and additions. From highlighting the company’s value props to pitching the importance of its Digital Product Lifecycle Management Services, I’m responsible for all copy on the Heady website.
