Hey, I'm

Whitney

I am a

Copywriter, Content Strategist,

and former journalist who's obsessed with understanding the "why" behind every word.

Keep scrolling to learn more about me and get a taste of my work.

About Me

I'm a copywriter and content strategist currently based in Dallas, Texas. Eight years as a journalist taught me how to ask the right questions, make complex topics digestible, and craft compelling narratives. Now, I use those skills to define value propositions, shape brand voices and content strategies, and write website copy for brands like Skype, Microsoft, and Fullstack Academy.

My experience includes both B2C and B2B and spans numerous industries, from tech and education to consumer packaged goods and e-commerce. Having spent most of my career working remotely at startups, I'm a driven self-starter who's adept at project management with executive-level presentation skills.

Name:

Whitney Filloon

Email:

whitney.filloon@gmail.com

Hobbies:

Travel, cooking, Basset hounds

Location:

Dallas, TX

Download Resume

12

Years of Experience

100+

Happy Clients

8,000+

Content Pieces Published

10

Industries Served

What I Do

Copywriting

Ad copy, B2B copywriting, B2C copywriting, email copywriting, landing pages, social media, web copy, UX writing

Content Marketing

ABM, blogs, case studies, data analytics, email newsletters, martech, SEO, social media, video scripts, webinars

Content Strategy

Buyer personas, brand messaging, brand voice, content distribution plans, content repurposing, customer journeys

My Work

Digital Product Agency

Heady

SaaS

Skype

Coding Bootcamp

Fullstack Academy

Fitness Entrepreneur

Michael Morelli

Career Coach

No Woman Left Behind

Recruiting Firm

Frank Manner

Therapy Practice

Here We Go

Furniture Ecommerce

Mateo Goods

"Whitney is a MAGICIAN who will dive deep into who you are, what you do, and pull out all of the best nuggets in order to showcase your business to the world. Whitney is not just a writer; she performs magic.”

Rena Martine

Intimacy Educator

“Whitney cuts straight through the noise and helps you get your message across with just the right amount of words. She was able to understand my brand voice, take what I’d already created and streamline it to make my messaging even more impactful.”

Becca Ellison

Brand Photographer

“I love working with people who don’t need to be managed and just ‘get it.’ That’s Whitney — not to mention she’s an outstanding writer, great with overall strategy, and understands branding and marketing. I will be working with Whitney for years to come on a multitude of projects, for as long as she’ll have me.”

Michael Morelli

Author & Fitness Influencer

“Whitney is such a knowledgeable, fun, and calming presence. She went above and beyond what I was expecting. I don't think I could have imagined a better use of my time and money and I feel so much more confident with my content.”

Camille Saltzman

Career Coach

Let’s Connect

whitney.filloon@gmail.com

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